Privacy Policy

Peerless Automation Ltd
Last updated: 19.02.2026

Peerless Automation Ltd (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or contact us.We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Peerless Automation Ltd
Unit 20, The Circle
Queen Elizabeth Street
London
SE1 2JE
United Kingdom
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Email: henry@peerlessautomation.co.uk
Telephone: +44 (0) 7792 939821
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Peerless Automation Ltd is the data controller responsible for your personal data.

We may collect and process the following information.
Information you provide to us:

• Name

• Email address

• Telephone number

• Project address (if supplied)

• Details relating to your enquiry

This information is collected when you:

• Submit a contact form

• Email us directly

• Call us

• Engage us regarding a project

• Details relating to your enquiry

Automatically collected information.
When you visit our website, we may collect:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on pages

This is collected via Google Analytics to help us understand website performance and improve user experience.

We use your information to:

• Respond to enquiries

• Provide quotations and project information

• Deliver our services

• Improve our website

• Maintain internal business records

• Comply with legal obligations

We do not sell, rent, or trade your personal data.

Under UK GDPR, we rely on the following lawful bases:

• Legitimate interests – to respond to enquiries and operate our business

• Pre-contractual steps – where you request a quotation or services

• Legal obligation – for accounting and regulatory requirements

• Consent – where required (e.g., cookies)

We use HubSpot to securely manage and organise client and enquiry communications.Information submitted via our website may be stored within our CRM system for the purposes of responding to and managing enquiries.HubSpot processes data in accordance with UK GDPR and appropriate safeguards are in place where data may be processed outside the UK.

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect:

• IP address (anonymised where possible)

• Device and browser information

• Behaviour data

This helps us improve website functionality and performance.
You can opt out of Google Analytics tracking by adjusting your browser settings or using Google’s opt-out tools.

• Our website is hosted in the United Kingdom.

• We take appropriate technical and organisational measures to protect personal data.

• Access to enquiry data is restricted to authorised personnel only.

While we take reasonable precautions, no method of internet transmission is 100% secure.

We retain personal data:

• For as long as necessary to respond to enquiries

• For the duration of any project engagement

• As required by law for accounting and regulatory purposes

Enquiry data that does not lead to a project may be retained for a reasonable period for business development purposes.

Under UK GDPR, you have the right to:

• Request access to your personal data

• Request correction of inaccurate data

• Request erasure of your data

• Object to processing

• Restrict processing

• Withdraw consent (where applicable)

To exercise your rights, please contact us at:
henry@peerless-automation.co.uk
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk

Our website uses cookies to enhance user experience and gather analytics data.Non-essential cookies (such as analytics) are only used where consent has been provided via our cookie banner.For more information, please see our Cookie Policy.

We may update this Privacy Policy from time to time.
The latest version will always be published on this page.